McCarty v. Pheasant Run , Inc.

Summary of CaseMrs. Dula McCarty brought suit against Pheasant Run Inc. for negligence. In 1981, Mrs. McCarty was attacked by a man in her hotel room, beaten and threatened of rape. Mrs. McCarty ultimately fought off her attacker and he fled. The attacker was never identified nor brought to justice. Although Mrs. McCarty did not sustain serious physical injuries, she claimed the incident caused prolonged emotional distress which led to an early retirement. An investigation revealed that a sliding glass door, which was concealed behind curtains, was manipulated and enabled the attacker to gain entry into her hotel room. Mrs. McCarty made multiple claims of negligence against Pheasant Run Inc., including that they should have had better locking devices on the sliding door; more security personnel; the walkway to her sliding door inaccessible from the ground level; better over all procedures for dealing with non guests; posting signs telling guests to keep their doors locked at all time s. Ultimately, the court did not see it Mrs. McCarty’s way. McCarty argued the judge should have granted her motion for judgment notwithstanding the jury’s verdict for the defendant.McCarty did not request the directed verdict on the issue of Pheasant Runs negligence which is a prerequisite to judgment n.o.v. Many accidents are neither the injurer nor the victims fault and therefore there is no liability. The judge advised Mrs. McCarty that the case was not as one sided as she believed it to be. Additionally, following a jury’s verdict, a judge cannot substitute its judgment when the judgment was reasonable (2). Mrs. McCarty did a poor job in proving that Pheasant Run could have prevented her attack with her advised precautions.Mrs. McCarty did not provide information of what it would cost Pheasant Run to equip the hotel rooms with improved locking systems and whether the system would have been impenetrable. She also failed to advise the jury on the additional s ecurity forces she claimed would have made a difference. In regards to the Mrs. McCarty’s sliding door, it was equipped with a lock and an additional safety chain. The safety chain was fastened but the lock was not used. This case  had evidence of negligence but none of strict liability. There were reasonable precautions in place. Elements of Intentional TortTort law enables citizens to seek reimbursement for loss and or suffering from conduct that would be deemed dangerous or unreasonable of others (3). Tort law is non criminal and is dealt with in our civil judicial system. The categories of Tort Law include intentional tort, negligence and strict liability.An intentional tort case is proved by the plaintiff showing that the defendant intentionally injured him/her (1). In a negligence case, the plaintiff shows that the defendant did not act carefully as the law requires and therefore should be liable for any damages to the plaintiff (1). The strict liability cases occur w hen a plaintiff suffers damages even though the defendant acted carefully and with no intent of harm being done to them (1).During a trial the plaintiff will attempt to prove their case by the presentation of evidence to the trier of fact. The evidence usually includes testimony of persons involved; witnesses as well as physical things such as pictures, documentation/records, recordings etc†¦ How a Defense is TriggeredA common defense is that there was a superseding intervening cause which was the cause of the injury to the plaintiff. The plaintiff must then prove that the injury was a result of the tort committed by the defendant and not due to the progression of the prior cause. Another defense, regarding breach of duty, is that a plaintiff must show they have damage that is legally recognized. The plaintiff cannot claim they have suffered but cannot show damages.Proximate cause refers to the plaintiff being able to show that the damage and or injuries they sustained were a r esult of the tort they are suing for. An example would be the plaintiff’s nose was broke as a result of the defendant flailing his elbow’s amongst the crowd. Features in a Negligence ComplaintScenarios where people are injured as a result of an accident occur more frequently than those where people are injured due to malicious behavior. As a result, the law recognizes a duty to conform to a certain standard of conduct for the protection of others against unreasonable risk of harm. If there is a failure to conform which results in an injury, damage or loss, the injured party has a cause of action for negligence. Additionally, a court will utilize several ways to formulate the negligence standard.One of the more famous is the â€Å"Hand Formula† which determines whether the burden of precaution is less than the magnitude of the accident, if it occurs, multiplied by the probability of occurrence. In a negligence case, there are four elements that must be researched for a plaintiff to recover damages.These elements include: 1) did a defendant owe the plaintiff a duty to act in a certain way 2) did the defendant breach the duty by failing to act as well as the duty required 3) did the defendants conduct cause some harm 4) did the defendants conduct harm the plaintiff (1). If any of these elements are found to not be true then no cause of action in negligence is recognized. It is important to note that it is the responsibility of the plaintiff to prove that the defendant was negligent. There are some differences between negligence and other torts. When establishing negligence, the defendant has a â€Å"reasonable person† standard he/she must abide by.Compared to strict liability, a person has the absolute duty to make safe that which is the subject of the lawsuit (3). Negligence per se is another tort which differs from negligence. Regarding negligence per se, an act performed is shown to be in violation of state law or city ordinance. Ma lpractice is a form of negligence which takes form in a different field. It is coined â€Å"professional negligence† (3). A person is required to act as would a reasonably skilled, prudent, competent, and experienced member of their profession.

Kulula case study analysis Essay

How Kulula.com became a big brand in south Africa? In 2001, it was no secret that the national carrier dominated the domestic carrier market. 9/11 was going to change the world forever. South Africa was not a good market for low cost airline because of two main factors: 1) There were no cheap regional airports. 2) Comair Airlines, kulula’s holding company didn’t have resilience to launch a new brand but the folks in kulula were determined and nothing was impossible for them. They refused to believe that it was mission impossible. The first challenge for them was to position the airline correctly. The folks had done their research and found that leisure market would be more interested in low fares and less need for flexibility than business class. This mean that new airline could afford to offer no full service(No-frill) something which never had been available before but having no pre-book seating, free meals at board, or no possibility of rebooking to other airlines, the aim was to keep the cost at minimum and savings passed on to the passenger. It could have been a huge mistake if kulula.com would have concentrated on low cost to position themselves. The smart way to position kulula on promise was to be sustainable and for long term and that is why kulula.com brand positioning of making it accessible and easy was on top. The second challenge this airline faced was on deciding on a name and in the world of branding your brand name can influence or sink. The name  (kulula.com) has taken a brand values such as simplicity, honesty, respect, innovation, safety. So why was Kulula.com a winner? 1. Available as a dotcom 2. Easy to say. 3. Means â€Å"easily† in zulu. 4. Stood for a benfit, rather than a service. The suitable name now decided upon, now was a time to launch the brand. It has tiny budget of 23 million rand as a loan and just one opportunity to get it right. It needed to be noticed and what was the better way was to make customers â€Å"Superhero† and for that reason that came with a punch line of â€Å"Anybody can fly†. The brand’s positioning line, ‘Now anyone can fly, endeavoured to communicate to ordinary people that they could become superheroes as the airline fulfilled their hidden wish to fly. Porter’s competitive model The five forces model depicts five elements which act on a business competitiveness. The South African airline industry experiences the following competitive forces which were identified by Michael Porter 1) Potential entrants: Kulula.com might see other airlines coming into the market for example Mango 1996, 1-Time though it liquidated and many other low cost airlines in the country. Foreign carriers including regional ones might also enter. 2) Bargaining power of suppliers: Aircraft manufacturers, aircraft leasing companies, labour unions, fuel companies, airports, hotels and local transportation service. 3) Bargaining power of buyers-in the case of Kulula.com travel agents thought the power is low, business travelers, leisure travelers, organized group tours. 4) Substitute products: Alternative travel modes for example, people might choose to use a bus, Greyhound, Inter-Cape, SA Road-Link or rail transport, private cars  (transportation). 5) Intra-Industry rivalry: The competitors for Kulula.com are South African Airways‟ low cost models which are Mango Airlines, South African Air Link, South African Express. Comparison of Kulula.com with Mango Airlines: 1) Both Mango Airlines and Kulula Airlines allow you to choose your seats online 24 hours before your flight. 2) Both airlines are being copycats & using Boeing 737-800s, which use 26% less fuel than the MD82s, saving a lot in terms of carbon emissions. The planes carry 186 people. 3) Both airlines’ call centres were impressively quick at handling the calls.

The Impact of Mobile Marketing on Mobile Users Research Paper

The Impact of Mobile Marketing on Mobile Users - Research Paper Example Mobile marketing has helped the mobile users enhance their relationship with the organization brand. The interaction between the consumers and the organization has been enhanced. Mobile phones have created a good platform for delivering information to the organizations. The introduction of mobile advertisement has made it easy for consumers to purchase their products using mobile devices, and this has made to the increase in the purchase response (Leppà ¤niemi & Karjaluoto, 2005). Compared to the traditional methods of marketing, mobile marketing has tremendously changed the perception of marketing today. The mobile users’ perception towards marketing has changed, and they feel it personal as though they are part of the marketing strategy (Church & Smyth, 2009). The consumers who are the users of mobiles feel as though they own the organization. The change in perception towards organization and businesses has been reported as a result of mobile marketing. Several companies are now recording a significant increase in the number of customers purchasing their products (Smutkupt, Krairit, & Esichaikul, 2010). Mobile marketing has been a success in the recent year. This has been contributed by the fact that the user of the mobile is instantly getting convinced upon receiving the message on a certain product or services being offered. This has contributed greatly to the organization to create relevance in marketing communication messages in meeting the expectations of the customers (Varnali & Toker, 2010). This mode of advertisement has been able to meet the satisfaction of most customers. This is because most customers are always getting frequent updates on the organization progress and the introduction of new products at the disposal. This has been able to save customers a lot of time and resources as opposed to the old methods including the use of internet. This up to date

Discussion for online Business Ethics class - Week 3 Essay

Discussion for online Business Ethics class - Week 3 - Essay Example e equal on social and economic grounds, even then there will remain a perceptual dissatisfaction due to human’s nature to look beyond what he is today and thus strive for more, than what others have. Thus social democratic societies cannot achieve happiness. However, Kelly believes that happiness comes from exercising freedom. He calls the corporation of today as the government of the propertied class, a concept similar to plutocracy and timocracy where privileged class dictates the terms and thus few is the number of happy people. Therefore in order to bring happiness amongst the society, it is necessary to bring happiness amongst masses which can be brought by ending the rule of the elite, and the introducing the measures that shall also use the growth of other stakeholder’s such as employees to indicate the growth of the corporations. Kelly has distinguished a corporation from its stockholders. The role of corporation is not to maximize profits only but to also address the issues of the corporate stakeholders that also include employees, customers, suppliers, creditors etc. Thus instead of focusing on the shareholders only which it does by perceiving each and everything from his eye only, it shall also focus on the well being of its other stakeholders too by increasing wages and funding healthy environment for instance. While Novak’s perception is optimistic about corporations, Kelly views it pessimistically. Novak believes that corporations have been wrongly blamed to have ignored morality and promoted only that, which has been useful to them but he agrees that corporations do have the elements of aristocracy. On the other hand Kelly believes that the corporations have wrongly assumed the role of exercising the desires of the elite, it has to do more than maximizing the profits of its shareholders. Therefore, instead of competing on the wealth of the shareholders, the corporations need to compete on wider basis such as raising the standards of the

Supply Chain Case Problem Study Example | Topics and Well Written Essays - 500 words

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Role of Farmers Markets in the Mainstream Food System - Research Paper Example Farmers markets in Ontario nowadays have become one of the hottest shopping spots where consumers drop in to buy fresh vegetables and fruits directly from the farmers. It has been revealed that â€Å"In Ontario.... sales at Farmers Markets total almost $600 million, leading to an economic impact of an astounding $1.8 billion† (Farmersmarketsontario). Some other studies have shown that â€Å" 60 to 70 percent of market-goers visit neighboring businesses on their way to and from the market† thereby helping other local businesses also to flourish (Farmersmarketsontario). Some farmers markets have also been contributing their profits to social causes in the form of donations to the local senior centers, libraries, and schools, thereby linking the local economy with social upliftment (Hinsley and Pascoe, 1). In addition, a review of the materials available regarding the farmers market has indicated that the 100-mile diet concept is promptly fulfilled by this initiative. This concept has a meaning that, you â€Å"try eating only from producers within 100 miles of your home† (Winter, 88). This decision is taken in order to contribute to the sustainability of local agriculture and local livelihood as well as to evolve a healthy eating habit in which maximum fresh food is consumed. The farmer's markets have also been lauded as environmentally friendly because, â€Å"locally produced food has not traveled hundreds of miles to reach them (the consumers), increasing the fossil fuel emissions that lead to global climate change† (Hinsley and Pascoe, 2).  Ã‚  

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Child Development - Article Example According to the research findings cognitive development involves the change in a child’s intelligence, language, thought skills, and patterns, a well as problem solving, while social emotional factors involve the relationship of the child with others, emotional changes, and personalities among others. Biological factors involve the change in a baby’s body such as the brain, weight, and height, which are based on genetic inheritance. The early years of a child are the most important. Generally, healthy development fosters child’s abilities; however, children tend to develop at their own pace, although their development should be closely monitored. From the infancy stage to three years, a child highly depends on his/her parents or caregivers; the child’s biological development is based on genetic inheritance. The brain development of a child enables it to crawl, eat, laugh, or speak; however, this development is based on the parent’s interaction with the child or the genetic inheritance. Genes are transferred form the parents to a child, and therefore, there are similarities between the child and his parents or relatives. This is evident in appearance, talents, and personalities developed as they grow. Each child must inherit gene from his parents, as infant development genetic characteristics are noticeable; for instance, their height, weight, hair color, or eye color may resemble their parents. The quick growth of a child may also be compared to his relatives’ genetics. ... For example, some children can construct a full sentence by the age of three, while others cannot. Cognitive Factors Cognitive factors mainly involve changes in a child’s intelligence, language, and thinking; children are capable of incorporating information into existing knowledge as they develop. An infant may learn how to explore the surrounding environment with his hands or eyes; from birth, infants begin their learning process. They gather, sort, and process information, and as a result, they are capable of understanding their world. In early childhood, a child’s intelligence develops such that their language and imagination mature. The infants begin to learn through focusing on an object, volume of sound, colors and so on. At three months, these infants are capable of imitating facial expressions such as, smiling or frowning. At six months, babies can recognize their parents and their names as well. By the age of three years, a child can begin to be independent by playing with different kind of instruments, without assistance. The child also understands simple words like than you, please and sorry, depending on the parent’s upbringing. When an infant is one year old, he is capable of making different sound such as bubbling. At three years, he can speak orderly words; this development results from learning from the infant’s caregivers. Cognitive development fosters curiosity, problem solving, memory, and attention in 1-3 year old infants. Their surroundings assist them in learning new skills. Parents contribute to cognitive development in numerous ways, expanding the attention time for their children, and therefore, the children are able to explore and learn. Parental listening skills are vital in this

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Austism, Research Paper Example | Topics and Well Written Essays - 500 words

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SAM 482 UNIT 8 Essay Example | Topics and Well Written Essays - 500 words

SAM 482 UNIT 8 - Essay Example In the identification phase for risks in crowd management plan, the following factors are considered; crowd behavior and control, noise levels, risks of fire, weather and use of drugs and alcohol that would lead to unruly behavior. The plan also incorporates suppliers and contractors. Risks related to their participation in an event must be identified. These could include incompetence of staff, resignation or absenteeism, theft and loss of assets among others. In the risk management action plan, the risks are identified in order and an action drafted with a timeframe. Responsibilities are allocated to experienced staff and recommendations drafted on how the risk will be monitored. This justifies that an effective crowd management plan must be in harmony with the risk management plan. Incorporate an emergency plan. A written action plan is important for this issue. The staff should be in a position to respond to emergencies promptly. Instructions detailing emergency phone numbers, exit routes, fire extinguisher strategic positions should be accessible to all users of the facility. Any risk and or an accident must be recorded by the event holders. This will assist in planning future events. Transfer of risk is an appropriate strategy for the organization. Before an event, the event organizer should hold Public Liability Insurance with a detailed Risk Management Plan. The plan should incorporate all risks anticipated during the sporting event. Crowd management plan is an integral element of the larger risk management plan for sporting facilities. An effective crowd management plan will mitigate risks to an equal level of the risk management plan. The two plans must be harmonized since their objectives are

Strategy Positioning Paper Essay Example for Free

Strategy Positioning Paper Essay Apple is one of the most innovative companies that were ever created to surface our technology world. Founder created it Steve Jobs and two others in 1976. Apple is an â€Å"American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers† (Apple Inc., 2014).Apple is most known for its hardware products such as the Mac computer, IPod, IPad, and the infamous IPhone smart phones, just to name a few. The sleek design of all these products mentioned, is one of the major components that separates this line from its competitors. Having a collection of Apple products is in very high demand across the globe, due to its popularity, speed, and overall technology performance. It has over 400 retail stores across fourteen countries. It does not surprise Apple customers when they develop something great and market it to the world seeing that Apple has estimated revenue of $170 billion. Most Apple consumers are ready for something new to be launched, just so they can get their fingers on it. Apple, Inc. is introducing a new product called the iFlash. It is a portable flash drive combined with a charger, having a flash drive on one end and a charger on the other end. The iFlash comes in varies GB of 8, 16, and 32, with its compatibility with all Apple products. It also comes with a docking station that it connects to so that it can charge itself. It gives you the luxury of being able to charge your phone on the go without worry about finding an outlet to plug it into. The iFlash lets you have the freedom to charge your phone, without being connected to a power source, which is great for this â€Å"on the go generation†. The iFlash is also Wi-Fi capable which means that whenever you have Wi-Fi capability you can upload and sync your phone with iTunes and iCloud as well as perform any  updates that are needed to any applications or to your operating system. The built in flash drive allows you to save information from your phone to the flash drive if needed or you can use it as a portable flash drive on its own. A SWOT analysis of the organization and offering Recognition of Brand Many people are around one area, could leave the Wi-Fi in slow connection Opens opportunities to downloading to a computer without the use of a cord attached to it Workers being exposed to Benzene and N-Hexane The table shows that iFlash could be an advantage or disadvantage with the company. IFlash gives this now on the go generation the opportunity to get things done and stay updated without the fear of finding an outlet to plug into. Many companies that work with electronics have to worry about workers being exposed to Benzene and N-Hexane. Both of them could be critical, however, Apple practices going green. Apple likes to use some of their older projects to help advance the company and gain additional knowledge about the iFlash. The iFlash is yet another fantastic technological creation from  Apple that will give its users the benefit of saving data, including pictures and videos without having to plug into or log onto a computer at all. At the same time, the iFlash will allow the charging of any Apple device without having to plug into an electrical outlet. Both of these functions are wonderful alone but together they make for an extremely useful device. According to Porter’ s five competitive forces, however there may be a significant amount of competition almost immediately. Because of the fact that mobile device industry is so profitable there will surely be a number of threats of new entrants as has been the case for almost all advancements in the industry. One thing that Apple does have however is an extremely loyal customer base, which will certainly help with the success of the launch of the product. Apple customers are so loyal in fact, that some actually camp out in front of stores in anticipation of the release of a new product, in particular the iPhone. The threat of substitute products or services is also very prevalent and in fact to some degree already available. There are both portable chargers and flash drives already available however not as a combination, which is where our product is different from any other. There is also the factor of bargaining powers, both of the customers as well as the suppliers. Apple has a substantial production and distribution operation however, whenever a new device is introduced there is inevitably a backlog because of the popularity of the product. This in essence would create a bargaining power for the customer however since Apple is so popular and established it does not. This might however create a bargaining power for the suppliers because they know that the demand for the product is huge and they could possibly play on that to charge more to produce the device. The competitive rivalry is alive and well in this industry perhaps more than any other industry today. Market Segmentation Base Apple should segment the market on the following basis. Accessible: The selected segments should be reachable in terms of communication or distribution channels. Identifiable: The market segments should have differentiable measures that are easy to identify while segmenting them. Durable: The segments should be stable enough to manage changes in the cost of product offerings (McDonald, 2012). Substantial: The market segments  should be large enough to justify the use of resources for targeting them. Unique Needs: The segments should be able to respond to marketing mix differences to justify separate offerings. By using all these variables, demographic segmentation strategy will be used to segment the target market. It will also cover age, occupation, income, attitude, buying pattern etc. Target Market Because our product will be used with Apple computer, iPad, iPod, and iPhone and is sold in our Apple store, our market can potentially be anyone with an Apple computer, iPod touch or an iPhone. Apple has sold an estimated 33 million total iPhones and 13 million iPod touches, and 14.1 million IPad. This means the market consists potentially of about 60 million Apple. Specifically, we are going after two target markets. The first market will be teenager/college students, ages 16 and above. This market is interested in socializing, music, gaming, recording school notes, and being able to have them at any time. What we can offer them is a device that will be convenient in use and allow quick availability of content for the student. We are providing them the flexibility to have their products and apps available at all time. The other market we are going after is the business peoples. This person is primarily male or female from the age of21-55. This market is interested in being able to transfer their apps, music, or reports from one device to the next. This device allows business people to finish work efficiently and securely on multiple devices. In addition, the businessperson can upload or download material at will. Carrying these small devices make moving data, software and material from one device to next much easier. This product provides the average consumer the resources to move, data, software music, and apps from one product to the next. The reality of the target market is going to be anyone with an apple iPhone or iPod or those who are thinking of getting an apple product. The main audience is going to be teens, young adults, college age, and adults because they are the main audience for the apple products. â€Å"Apple products are also useful to young children and kids. The reason for this is that devices such as iPods and iPads are easy to use due to their touch screen quality, which is good for children. Parents can download learning game apps on Apple devices to teach young children and kids.† This product is can be used to charge two to  four apple products at the same time so it will save ample time in charging products. Emotional and Logical Driver The popularity of our devices link to a device that allow them all to talk and interlink will be quickly becomes a great seller for Apple. We will also target the need for a device that allows business people and student to have accessibility to their data at any location and at any time. Logically, this device will make business and studying much easier. The driving force for this product will be need, available, and convenient. â€Å"Adults are also one of Apple Inc.s target markets. IPhone’s are useful to adults for their everyday needs such as phone calls, map directions, internet connection, documents, and cameras. Carrying these small devices makes adults lives much easier for communicating daily.† Apple products are used by people of all ages for just about anything you can think of from watching a moving to doing business. Many students use their iPhone to do homework (myself included) because it is much easier then carrying around a laptop all day. The tablet i s a common item among students of all ages because it is smaller than a laptop but is capable of doing the same thing a computer can. â€Å"Teenagers are considered one of Apple Inc.s target markets. Teenagers use iPods for many reasons. Some of these reasons are to socialize with friends, listen to music, and go on Facebook, MSN, twitter etc. There are also many gaming apps that appeal to them. IPods have become quite a trend with teenagers† (Apple Inc.’s Target Market). Teenagers live on their apple products, without them they would not know what to do with themselves. Apple has the appeal to the teenage population with all their products. Adults are also one of Apple’s target markets due to the convenience of using it helpful tools such as map direction, internet connection, receiving and sending documents, and the camera. Carrying these small devices makes adults lives much easier for communicating daily.† â€Å"Business People are very intrigued by Apple products. All Apple devices (iPhones, iPads, MacBooks etc.) have a business quality that is very useful. These devices are used to finish work efficiently and to communicate with clients easily. In addition, sending documents is easy and organized† (Apple Inc.’s Target Market). Apple products are used by people of all ages for just about anything you can think of from watching a moving to  doing business. Many students use their iPhone to do homework (myself included) because it is much easier then carrying around a laptop all day. The tablet is a common item among students of all ages because it is smaller than a laptop but is capable of doing the same thing a computer can. Apple has implemented the strategies of push and pull in order to reach their target market. Because of push strategy, the product was placed in front of the consumer. By means of advertising as well as making sure, the customer is mindful of their new product the iFlash, which are a charger on one side and a flash drive on other. However, this approach works extremely well for low price product and drive investment product. There are several ways Apple Inc. can implement the push strategy in order to enhance knowledge of their new product the iFlash. Operating the market to reassure the request of the retailer, promoting the iFlash face-to-face or display area, Apple Inc. can reassure other retailers to stock their product. Although, at times companies must cooperate with retailer to stock an individual product since retailers does not have much space. Nevertheless, want to stock products that will sell, well-organized supply chain allowing retailer supply, packaging design to encourage the purchase, and point of sale displays (Marketing Made Simple.Com). In the meantime push strategy also work best for wholesalers, suppliers inventors and others that by this time has already established a connection with operators. Then there is pull strategy, which Apple Inc. can use to increase demand that encourages customers to pursue an individual product aggressively the iFlash. However, it is intended mainly for the end customers. Nevertheless, a well built and able to be seen brand is required to make certain that the pull strategy is a success. Although, there are many ways a company can apply pull strategy to endorse their brand such as creating advertising strategies that involve the mass media promotion of a product. Customer relationship management that ensures current consumers is mindful of an innovative product that will fill an individual requirement, referral, and sale promotions and discounts. By exercising, those policies drive the demand for the iFlash product. However, because of the demand retailer are pushed to pursue the product as well as to stock on the shelves in their stores. Meanwhile, Apple productively implements the pull strategies to  introduce their products such as iPhone, iPads, iPods and their newest product the iFlash. However, several companies are willing to apply a mixture of push and pull strategies in order to have a productively market product. The strategies that were provided above explain the needs that drive purchase in our current company, which is Apple Inc. It also explains how to encourage retailers to promote its product within their stores. However, it also shows the drive to get customer to purchase iFlash, which is a useful product, it help if your iPhone, iPad, iPod, or Apple laptop has to be charge. For an instant, let us say that one has a meeting and the information that is require located on that hard drive, which can be helpful within that section. However, push and pull strategy help companies to push its product such as place, price, and promote to have a successful product as well as loyal customers. The industry category that Apple falls under would be that of the technological device and applications. This is one of, if not the fastest growing and most competitive industry categories today. Technology is advancing at such a staggering rate that it is often said that once one purchases a new device suc h as an iPhone or iPad it will soon be out of date because the next model will be available in the near future. That should not detour a person from purchasing the product however, just know that if you want the newest and best model you will have to continuously upgrade, which is quickly becoming the norm. This is also in fact how Apple solves the target’s needs, because the reason the advancements and next generation models are developed so rapidly is because both the developers and consumers recognize new options that could be made available or improved. Even when only minimal improvements or new options are recognized, a new model with those options included is developed and distributed virtually always with extremely successful sales. IFlash’s main competition would be Samsung being that they would try to duplicate the same technology as iFlash. Another competitor would be Energizer or any other type of battery maker. However, they would be unsuccessful in the industry because constantly buying batteries to maintain a charge on the devices can be expensive and inconvenient. IFlash would be different from other competitors because while they still struggle with wires bending, breaking  and being lost, the iFlash USB is a portable device that is conveniently stored with a person’s portable device for protection. What makes your organization different from its competition? When it comes to competition, Apple Inc. is truly in its own category. Apple does not just sell devices; it sells online services as well. You have the online Apple store to purchase the latest products, ITunes for media browsing, Safari web browser, and IOS operating system. Apple also has its own retail store that touches 14 countries. This store is not your average retail store, its high tech design and Genius bar to help customer with any technical support. This store also provides presentations and workshops to train the public on new products. Having something so beneficial for the public to utilize definitely sets them apart from its competition. Apple as a company has proven its relevancy in today’s market. Its products are in very high demand, being the largest â€Å"Apple is the largest publicly traded corporation in the world by market capitalization, with an estimated market capitalization of $446 billion by January 2014† (Apple Inc., 2014). Product, Pricing, and Channels Introduction Apple Inc. incorporated in 1977. Their business model has been design, production, and promotion of personal computers, messaging and communication devices, mobile media, laptops and other portable digital equipment. The company also produces a wide range of associated software applications, secondary merchandise, and services, the most well-known among these: iPhone, IPod, iPad, Mac Book, IOS and OSX systems. Apple recently purchased a seed company from Silicon Valley that focuses on I-Flash Charger. A detailed description of the features of your product or service including how it solves the needs of your target market Apple, Inc. has introduced a new product called the iFlash. It is a portable flash drive combined with a charger, designed for people who need to multi task on a daily basis. Having a flash drive on one end and a charger on the other end, has its simplicity and over all convenience. . The iFlash comes in varies GB of 8, 16, and 32, with its compatibility with all App le products. It also comes with a docking station that it connects to so that it can charge itself. It gives the average person on the go, the luxury of being able to charge your phone  without worrying about finding an outlet to plug it into. This iFlash lets you have the freedom to charge your phone, without being connected to a power source, which is great for this fast-paced generation. The iFlash is also Wi-Fi capable which means that whenever you have Wi-Fi capability you can upload and sync your phone with iTunes and iCloud as well as perform any updates that are needed to any applications or to your operating system. The built in flash drive allows you to save information from your phone to the flash drive if needed or you can use it as a portable flash drive on its own, and save work from a desktop computer or laptop. This new product was created with much thought to make your everyday task that much easier. A description of how marketing efforts will change with each phase in the product life cycle Since a very well established firm such as Apple is introducing the iFlash, it will have a great chance for very successful profit margins. The introduction itself is expected to be very successful as with many other Apple products introduction where in many cases people actually camp out hours, even days before the release. The lines at Apple stores when a new product or new version of a popular is being released are always extremely long but the consumers do not care, or rather, they do not let that stop them from wanting to be one of the first to own the hot new Apple product. That being the case, during the marketing introduction phase of the iFlash’s life cycle the marketing strategy will be to have ads on T.V. during popular shows, as well as in printed publications that appeal to a tech savvy and in that case maybe younger consumer group. During the market growth phase we believe the iFlash will have shown how wonderfully convenient it is and is necessary have. Therefore the product will then be market to a much wider range of a consumer group and ads will be place in other types of publications, and ads on T.V. and radio will be during different times of the day as well as during different programs and on different stations to appeal to that wider demographic. â€Å"In the market growth stage, industry sales grow fast—but industry profits rise and then start falling. The innovator begins to make big profits as more and more customers buy. Nevertheless, competitors see the opportunity and enter the market (Perreault, Cannon, McCarthy, 2014). That being the case we expect there to be copycat products as there usually are so prices will have to be  adjusted accordingly because some customers will not care if the product is of the same quality as the iFlash if it is half the price. During the life cycle phases of market maturity and especially the sales decline phase, we will begin to develop a new generation of the iFlash with new capabilities and perhaps at a better initial market price. The packaging you will use for your product or service and how it will add value When it comes to packaging, it may appear as less important to some customer electronics companies. Meanwhile, Apple impressions on their packaging design are taken very seriously. The way Apple package its iFlash and other products, everyone who has opened an Apple product of any kind know that Apple’s packaging is well designed. It reflects a consideration in which many companies do not take the time distribute. Therefore, packaging for Apple is more than how products are placed securely inside its package. Apple’s packaging always looks clean and simple, and the iFlash packaging will be true for the brand. However, the art of the cover of the box is a small size box for the produ ct, which would be inside. In other word, it would be the perfect marketing message, building expectation and making the product the center of attention. Meanwhile, the only other graphic arts on the package are the Apple logo, and the name of the product would locate in the side of the box. Therefore, with the iFlash, being a flash drive on one side, however, the space on the iFlash runs from 8GB to 32GB, which is good for storing pictures and another source of information. The packaging Apple created for the iFlash is unique and made exactly to fit the iFlash, which is stored safely in its box. The appropriate pricing strategy for your product or service and the price you will set at launch The appropriate pricing strategy that will be used upon initial launch of the iFlash would be premium pricing. â€Å"Premium pricing strategy establishes a price higher than the competitors. It’s a strategy that can be effectively used when there is something unique about the product or when the product is first to market and the business has a distinct competitive advantage† (Richards, 2014). Since the iFlash will be the first to m arket, the competitive advantage would be at 100%. Until competition and knock-offs hit the market Apple can continue to charge premium pricing on the product. The iFlash will be offered at four different price points based upon the USB flash drive memory capability. The 2GB will be launched at $19.99 and will be  available in the same colors that are available for iPhones. The 8GB will be launched at $29.99, 16GB launched at $39.99, and the 32GB iFlash will be launched at $49.99. By offering these products at the available pricing, the consumer will notice that the prices are not that much different, and in some cases cheaper than just purchasing a USB flash drive it, and the iFlash performs an additional function! Even if competition comes into play, the iFlash is reasonably priced for an Apple product, and as with all other Apple products, customers have proven willing to pay for quality over price preference. Since the iFlash will be the only product of its type available as a dual feature product, the hype will be instant and hope that the buzz will remain as people flock to purchase the product. The ability to carry around your data and charge your phone at the same time without being tied to a wall outlet allows an iPhone user to be more on the go than before and have more capability to share information, save information, and transport their information. The ability to take the iFlash anywhere and charge your phone from a portable location is a feature that has not yet been offered from any phone competitor to date. By setting, the pricing amounts at the above points Apple can decide to lower them if needed once competitors enter the market, however, based upon the features and quality of the product Apple believes this is a valid and acceptable pricing strategy, which has been set for initial launch. The channels of distribution you will use to sell your product along with a description of how each channel partner will add value â€Å"Apple’s stores are among the most successful brick-and-mortar shops around, generating more revenue per square foot than any other retailer in the United States, including Tiffany.† (Paczkowski) Apple has over three hundred and seventy two store in the United States but the retail outlets sold 40% of the merchandise from Apple. Apple deals with all the phone outlets plus Best Buy, Wal-Mart, and Amazon. The main revenue the company makes are from the channels distribution centers, Amazon is a big seller because of the Internet availability, and they deliver quickly. The phone centers such as Sprint, Verizon, T-Mobile, ATT, and Best Buy are hands on type of distribution center where you can look at the product in real time make it easy for Apple consumers to buy or look at the Apple product. â€Å"Apple is using two major distribution channels to reach the end-user. Direct distribution: Apple established the retail stores in different regional location; it displays the product and provides the information and support to the end-user directly. Indirect distribution: Apple used the intermediary organization to Fragmenting bulk supplies of inventory, provides the financial services to retailers and Increase ease of customer purchase, beside, Apple minimize the transport costs by monitoring and operating a warehouse close to the intermediaries.† The supply chain for Apple products are a vast majority because Apple knows how and what the consumers want and the suppliers are more than happy to get the product for them. Apple products are a worldwide enterprise and the consumer continues to want more so Apple produces more and supplies the chain. With the Apple Standard being adopted as the Industry standard and Apple becoming the major supplier of digital software to the Consumer Electronics industry Apple is in a unique position to leverage its design and innovation capabilities to make high quality digital products for this market. Apple can then use the differentiation strategy to command premium for its products based on the quality and features. They would then become a niche player in the upper and premium end of the digital products market. Conclusion The Apple iFlash has the potential to change the mobile device market. The method of presentation is going to determine how quickly this will happen. The competition will follow the product through its distribution channels, but this product will lead the market exclusively for a significant period. It is during this time that Apple will focus most on developing and perfect the unique functions of the product. The pricing strategy and distribution phases will extract maximum profitability. In the current world, everything has turned digital. Today, the use of iFlash has influenced considerable factors that have effectively enhanced storage and mobility. This has influenced a great challenge to the upcoming generation because of the new devices and the course outline they cover in their institutions. However, Apple Inc. created a suitable device that can meet all the need of the current generation. In general, the target market of the iFlash is the  current and the upcoming generati on. Research shows that most youths are attracted to Apple products because their brains are intelligent, and they believe that this is the right device. The device can store information and link Apps to multiple devices. In addition, the iFlash has suitable features compared to other storage devices. This iFlash will be widely used because of its speed, compatibility and efficiency compared to other storage devices. Your promotional strategy for your product or service, including how you may use the following; Advertising, Public Relations, Digital Marketing, Sales Promotion, Direct Marketing, Event Marketing, Outdoor The promotional strategy for the iFlash would be what is typical from Apple. Advertising is a key so there would be numerous clever televisions, radio and printed advertisements to inform the public of Apples new product the iFlash. Because of the fact that Apple already has very loyal following the advertisements would primarily focus on bringing new customers over to the Apple line of products but also to inform those that already own Apple products how beneficial it would be to own an iFlash. Public relations would be handled in all Apple store locations as well as all other subcontractors that have agreements to sell Apple products. Obviously, Apple stores would have great promotional deals on the iFlash as well as all other Apple service providers that sell Apple products and services and we would offer promotional discounts all around for the purchase of an iFlash. Apple plan to take full advantage of social media to advertise the great benefits of owning an iFlash and will send digital messages to current customers. That already own an iPhone or iPad so they may see firsthand what a great product the iFlash is. The iFlash will also be marketed at popular events such as sporting events and music concerts to allow the public to see how wonderful a product is and how it could help them. Both save the images and videos that they have taken on their iPhones as well as to insure that they have a full charge to take as many pictures and videos as they want without worrying about storage capacity. As we, all know our hand held devices are fantastic for capturing important or fun times in our lives but often times the capacity is limited  because we have done so many times. without saving our images or videos to an external drive and when another moment that we want to capture occurs our device is unable to because the memory is full or your device has used its charge and not only can you not capture the occasion but you may not be able to call someone in case of an emergency. With an iFlash in your pocket, this will never happen again. The effect professional selling may have on your offering

Mary Shelley Essay Example for Free

Mary Shelley Essay Do you agree? Frankenstein is one of the great novels of English literature, written in 1816 by a young Mary Shelley. The name Frankenstein is generally associated with the terrifying monster created in the many film adaptations of the book. But did Mary Shelley write only to frighten the reader? Or did she write in order to explore deeper issues of the evolving times she was living in? The basic plot of the novel is typical of a blood-curdling horror story: a mad scientist creates an inhuman monster, which subsequently goes on a murderous rampage, not resting until it has avenged itself. But Shelleys novel uses various other themes throughout the book, asks questions and expresses strong views on the changing balance between science and religion of the early 19th century. Through her monster she explores the themes of isolation, the relationship between God and man, the importance of respecting nature and the dangers of obsession. Shelleys novel has been extremely influential on horror stories since as it is one of the most famous gothic horror novels of all time. It is also the first to use the idea of fear of the unknown in the context of scientific research. It is one of the forerunners of later 20th century novels such as Brave New World, which warn of the dire consequences of unchecked scientific progress. The novel was written as part of a game or competition between herself, her husband, the poet Byron and his friend Polidori. They were spending time in Geneva when Byron suggested they should each write a ghost story and see who could write the best. That night Shelly had a terrifying nightmare in which she saw the story of Frankenstein. Shelleys parents appear to have been hugely influential on the novel. Her father was the writer and political journalist William Godwin, who became famous with his work An Enquiry Concerning Political Justice. Godwin had revolutionary attitudes to most social institutions, and as result she had been exposed to many modern radical ideas and had been to public shows where they stimulated the muscles of dead animals or humans to produce twitching. Perhaps it was this which gave birth in her mind to the famous creation scene of Frankenstein? Her mother had died in childbirth and she herself had lost children, which features heavily in the book. The novel is told through letters from Captain Walton to his sister Margaret in what is known as a Chinese box style. Walton talks about his own story and we get to know him, then we are introduced to another character, Victor, who Walton meets in the desolate landscape of the North Pole. Victor tells his story to Walton who relates it to his sister. Victor then tells us, through Walton, of how he met his creation, the monster, and tells Walton all that the creature told him which is then written down in the letters. In this way we get a first hand account from several different characters and we get a feeling of the depth of the story as we delve deeper in to the plot and see each side of the story. Chapter 5 is the beginning of any real horror in the novel. Of course, there have been some mysterious circumstances and the bleak and desolate setting of the North Pole, but nothing to really scare the reader. But the creation of the creature is Shelley unearthing her fears about the progression of modern science. To begin with Shelley creates tension, setting the scene, saying : it was on a dreary night of November and the rain pattered dismally both of these creating a sense of unease and darkness. Furthermore, she tells us how the candle was nearly burnt out by the glimmer of the half extinguished light, I saw the dull yellow eye of the creature open, which again forms an image of a dark laboratory with flickering candle light, and creates tension, which have all become classic horror settings ever since.

Philosophy And Methods For Data Collection Management Essay

Philosophy And Methods For Data Collection Management Essay This chapter looks at the research methodology and any limitations or potential problems in context to the researchers investigation of the leadership styles and their effects in influencing military divers safety perceptions, participation and acceptance of safety change within the MOD. The relevant sub-sections will specifically detail the selected strategy subscribed to in pursuit of answers to the research questions and the way in which data was gathered, analysed and utilised, and will further: Discuss the research strategy plan and considerations; Explain the reasons for the data collection methods adopted; Present the framework for data analysis and the techniques chosen to achieve the research goals. Both Bryman and Bell (2010) and Saunders, Lewis and Thornhill (2009) provide clear direction and full explanation of the layers connected with research strategy and design in terms relating to research: philosophies, approaches, strategies, methods, time horizons, technique and procedures. Figure 3-1 gives graphic representation of the Research Onion as presented by Saunders et al. (2009, p. 108). For a researcher Saunders et al. (2009, p. 108) advocates that the philosophy adopted is an important assumption about the way the world is viewed, and will underpin the research strategy and methods chosen. Saunders et al. (2009, p. 107) quantifies that The over-arching term research philosophy relates to the development of knowledge and the nature of that knowledge. The researcher view for this study is subjectivist, adopting an interpretivism philosophy combined with an inductive approach. Subjectivism is the interpretation of the meaning that individuals attach to group life occurrences; in context the researcher understands the social interaction between diving supervisors and subordinates relating to maintenance and acceptance of diving safety (Saunders et. al. 2009, p. 111). Interpretivism is the appreciation of the differences between individuals as social players; key to this will be the researcher adopting an empathetic position to enter the group world of the research subjects to fully experience and appreciate their viewpoint as far as he is able (Saunders et. al. 2009, p. 116). Inductive research approach (formulation of theory); adopting this approach allowed the researcher to gain a better understanding of people, and their attachment, in real world situations, whilst providing a greater degree of flexibility to allow changes to research emphasis as the project progressed (Saunders et. al. 2009, p. 126). The objectives for this study are set within the context of a military high risk operational diving organisation and are looking to: Identify the leadership style that best influences military divers safety perceptions, participation and acceptance of safety change. Explore the military divers concepts of safety leadership and their understanding of the defence diving safety climate. Examine the attitudes and perceptions of military divers to the organisational and technological safety changes, and the leadership of these changes. A key aspect of value to this research is the opportunity, as identified during the literature review, to bridge a gap in existing research to associate an effective leadership style, with improved safety: education, participation and acceptance of change within a dynamic and diverse high risk defence military diving environment. The people of the armed forces are the key component from leadership to subordinate, and the integration between the two will determine the success and achievement of the maritime fighting operational capability. The chosen research philosophy is proposed as effectively allowing the researcher to understand the social interaction between leadership and those they command, to gain an appreciation of the differences between individuals and the roles they perform, and to understand the values that individuals attach to safety events in the setting of a frontline operational FDG. This research is a conscious effort to assist the military command to analyse and d evelop safety leadership skills, and equally important, educate and encourage others, whilst gaining an understanding of subordinates perception and perspective of the military diving safety climate. Figure 3-1. The Research Onion (Saunders et al., 2009, p. 108) 3.2 Research Strategy In the process of framing a clear overall research plan due consideration has been given to the research project in terms of the objectives and research questions relative to the purpose of this study. The research strategy choice is led by the research questions and objectives, the amount of existing knowledge, time constraints and the resources available, supported by the researchers philosophical foundation (Saunders et. al. 2009, p. 141). This research involves serving military personnel within three operational units in the organisational structure of the FDG. The research purpose is a practical investigation with the study emphasis looking at a situation in order to explain the association between effective leadership styles and subordinate participation, perception and acceptance of safety change within a safety focused organisation. Within the context of this study, and linking the relevancy of the research methodology to the research project objectives and questions, the researcher justifies the selection of an explanatory case study strategy as the key research paradigm. A case study concentrating on the FDG as the organisation, and the three embedded FDUs within as the sub-units, will provide an empirical investigation of present military diving safety leadership within its real life operational context using multiple sources of evidence. The researcher has identified the following reasons for selecting the chosen strategy as the most appropriate: The emphasis is on studying a situation or problem in order to explain the relationships between variables (changeable military operational diving environment), Saunders et al. (2009, p. 140) explains studies that establish casual relationships between variables are termed explanatory research. Explanatory case studies centre on trying to find out explain why something happens. Biggam (2011, p. 118) cites Cohen and Manion (1995) who describe that the case study researcher typically observes the characteristics of an individual unit (single case study) or number of units (multiple case study); the purpose of such observation is to probe deeply and to analyse intensely the different phenomena that constitute the life cycle of the unit or units. Saunders et al. (2009, p. 145) supports a case study strategy by citing Robson (2002) who defines case study as a strategy for doing research which involves an empirical investigation of a particular contemporary phenomenon within its real life context using multiple sources of evidence. Saunders et al. (2009, p. 146) advocates that the adoption of a case study strategy will give a rich understanding of the context of the research, and the processes being enacted and the ability to generate answers to research questions that seek a range of different kinds of evidence. Ethical Review A University of Portsmouth Ethics Approval Form Students has been completed at Appendix 1. Ethical implications have been considered in terms of this research strategy and the key ethical issues affecting participants regarding: safety, harm, embarrassment, stress, privacy consent, confidentiality have all been carefully covered and have been fully documented within that document. The Information Sheet and Consent Form at Appendix 3 were utilised, which clearly provides information regarding participant involvement and anonymity. 3.3 Data Collection Two data collection techniques that are commonly used within research are quantitative and qualitative. Bryman and Bell (2010, p. 26-27) outlines that quantitative research is a strategy that emphasizes quantification in the collection and analysis of data (numeric); whereas qualitative research is a strategy that accentuates words (non-numeric). Saunders et al. (2009, p. 151) gives further explanation in that the research data collection technique chosen will be guided by the research questions, which if clearly formulated will effectively determine the method used to answer them. A military diving organisation, operating within a high risk complex environment, has many sources of data that can be drawn from to facilitate a better understanding of the people, and their attachment, in this real world situation. Focusing on the keywords to identify, explore and examine it was decided to use a mixed methods approach which allows for different data collection techniques to establish an outcome from more than one angle (thereby offering a measure of triangulation). The emphasis for data gathering concentrated on the use of questionnaires, and researcher participant observation to collect primary data from a sample source of fifty-three personnel serving within the FDG units, giving a confidence level of 95% with a 1% margin of error. The rank range of the fifty-three personnel was CDR to AB; RN rank hierarchy structure is presented at Figure 3-2. Secondary data was sourced from organisational documentation. Figure 3-2. RN Rank Hierarchy Structure. The literature search strategy was conducted via the University of Portsmouth Library intranet, using the databases Science Direct, Web of Knowledge, Emerald, Business Source Premier and Ebrary e-book reference library. The key search words used and combinations are detailed in Table 3-1. Google Scholar Advance was also utilised using the same key words. The military Defence Intranet was used to source and review military reports, documents and publications. The researchers of the articles all come from reliable academic and professional backgrounds; as research authors they have been attributed with academic articles in credible publications on the topic and related issues of leadership and management competency. Table 3-1. Key Research Search Words Key Search Words Leadership Safety Military Perception Style(s) Climate Effective Indicators Commitment Transactional Transformational Training Occupational Workplace Acceptance Models Health and Safety Executive Commercial Organisations Passive Participation Change Criteria 3.4 Framework for Data Analysis Bryman and Bell (2010, p. 571) suggest that one of the central complications with qualitative research is that it very quickly generates a bulky, cumbersome database due to dependence on text in the form of field notes, interview transcripts, or documents. The task of framing research data for analysis is a process of describing, analysing and interpreting the collected empirical data (Biggam, 2011, p. 113). Saunders et al. (2009, p. 490) put forward the use of qualitative analysis processes such as summarising (condensation), categorisation (grouping), and structuring (ordering) of meanings from collected data, and that all of these can be used in isolation or in combination to support interpretation of data. Saunders et al. (2009, p. 491) outlines that the procedures for analysing qualitative data can be highly structured, whereas others adopt a much lower level of structure. In contrast quantitative data analysis in the forms of graphs, charts and statistics allow for presentation , description and examination of data to establish trends (Saunders et al. 2009, p. 414). In support of an inductive research approach primary quantitative data was analysed using tabular and pie chart representation, and qualitative data by summarising and narrative thematic analysis. The data gathering process included the use of questionnaires to gather quantitative data and field notes were taken as part of the participant observations to gather qualitative data. Figure 3-3 presents the adopted quantitative and qualitative analysis process for this research project. As research developed related information and ideas were recorded by the use of interim summaries and self-memo as analytical aids. Figure 3-3. Data Analysis Process Quantitative and Qualitative Analysis Process Compare Findings (Literature Review) Collect Data Analysis Process Group Themes and Issues Perform Analysis (Interpret what is happening 3.5 Limitations and Potential Problems The selection of a particular research strategy is determined as Saunders et al. (2009, p. 108) suggests by the researchers view of the nature of reality or being (ontology), the view regarding what constitutes acceptable knowledge (epistemology), and the view of the role of values in research (axiology). In terms of this research project the adopted philosophy is that of interpretivism; comprehension of the differences between individuals as group players (Saunders et al. (2009, p. 119). To support this rationale and provide clarification, this research is focused on an investigation amongst individuals within an organisation and the importance of gaining a better understanding of the differences between the leadership and follower human factors and the roles that these differences play. The emphasis for the use of an inductive (formulation of theory) approach and the link with adopting an interpretivism philosophy is based on the following key aspects: The research is value bound and the author is part of what is being researched and cannot be separated and so will be subjective (Saunders et al. (2009, p. 119) The authors view regarding acceptable knowledge is subjective focusing on the details of the situation and the reality behind these details (Saunders et al. (2009, p. 119) Research emphasis is on mixed method (quantitative and qualitative) data collection from a small sample with a purpose of in-depth investigation to gain an impression of what is going on at the coalface, so as to understand better the nature of the situation. The Case Study is a research strategy that has been employed by researchers to tackle and offer an understanding of real-life issues across a broad range of study areas. Saunders et al. (2009, p. 146) suggest as a strategy the case study is considered apt in generating answers to Why?, What? and How? questions which as a strategy will be of particular importance for this safety research where the aim is to gain a deep understanding of the situation and the procedures being performed (Saunders et al. 2009, p. 146). Contemplation of the rationale for this investigative project and the use of multiple method data collection and analysis techniques best fit the influences and aim of an investigative research project into real-life safety leadership and management in context to a high reliability military organisation. Bryman and Bell (2010, p. 42) suggest that a research method is simply a technique for collecting data, and an essential criterion for business research is that the study is reliable (dependable), can be replicated (confirmability), and is valid (credible), therefore it is vital to ensure that data collection and analysis is relevant to ensure the study is focused and concise. The time-frame associated with this research project will only permit a snapshot to be taken at a particular time and as suggested by Saunders et al. (2009, p. 155) a cross-sectional time horizon best suits academic research projects of this type. Consideration of the short time frame and small sample group; ke y to this research projects success is therefore centred in the selection of multiple research methods with focus on empirical data collection from questionnaires and participative observation techniques to collect primary data, supported by secondary data collection from organisational documentation. Use of a mixed methods approach can yield better prospects to answer the research questions and evaluate the extent to which findings may be trusted and inferences made (Saunders et. al. 2009, p. 160). Saunders et. al. (2009, p. 156) discuss the credibility of research findings with reference to reliability (that data collection and analysis produce consistent results) and validity (that results are actually about what they seem to be about). The selected research approach is considered to provide reliability; the researcher was mindful of the threats such as participant and observer error and bias, which could present threats to reliability. In an effort to combat participant prejudices and inaccuracy anonymity was maintained throughout, and questionnaires were completed at a selected time that as far as possible prevented external influence. To mitigate against observer partialities and mistakes accurate field notes where maintained during observations, and embedded periods where spent with each FDG unit to gain a real sense of the situation, recording actual events as they occurred rather than relying on memory. The researcher has delivered consistent and valid research which ha s investigated safety leadership and the concepts and perception of military divers as set out within this chapter in the context of real military missions and rehearsals; where their has been risk of equipment failure, individual error and environment issues at all times.

Psychology of State-Sponsored Violence Essay -- Human Rights

Psychology of State-Sponsored Violence State-sponsored violence has led to some of the most horrendous human right crimes such as genocide and torture. These crimes are often under the constant fire of debate as scholars try to reason as to why they occur. However, the debates of genocide and torture are not exclusively attributed to the fact that they occur, but also, as to why people participate in these acts to begin with. Contrary to popular belief the majority of participants in state-sponsored violence are often not radical extremists, but rather, ordinary people. In instances, such as the genocide in Rwanda, participants were average everyday people, often neighbors of the victims, who carried out many of the killings. Also, in cases of torture the soldiers who perform the acts are referred to as â€Å"ordinary Joes†. If it is the case that ordinary and regular people are involved in state-sponsored violence, why do they participate in the first place and what are the continuing effects they have because of their participation? In order to answer these pressing questions one must examine the sociological and psychological factors that guided people’s actions. There are different psychological features that come into play such as individual thought and how it is affected by group dynamics and authority. Moreover, the psychological features are further expanded when coupled with sociological attributions which animate the reasons behind participation in state-sponsored violence. In certain state-sponsored violence, like torture, the â€Å"average Joe† is sought after as opposed to a rebel for the reason that an â€Å"average Joe† can ]easily be psychologically developed to be a torturer. The psychological transformation involves a restr... ...s that come into play are sense of impunity, perception of authority figures, and group dynamics. These psychological factors along with sociological perceptions in deviance illustrate the complex environment that is present when an ordinary individual decides to participate in state-sponsored violence. Works Cited Asch, S. E., (1951) Effects of group pressure upon the modification and distortion of judgments. Brehm, S. S. & Kassin, S. M. (1993) Social Psychology, p.399 (2nd ed.). Boston: HughtonMifflin. Fujii, Lee Ann. Killing Neighbors: Webs of Violence in Rwanda. Cornell University Press, 2009. 45-75;154-179. Print. Hatzfeld, Jean. Machete season: the killers in Rwanda speak : a report. Farrar Straus & Giroux, 2005. 45-75; 154-79. Print. Schulz, William. "Torture." Human Rishts: Politics and Practice. Oxford University Press, 2009. Print.

Names and Titles in Gloria Naylors novel, Mommy, What Does Nigger Mean

Names and Titles in Gloria Naylor's novel, Mommy, What Does Nigger Mean    "Words themselves are innocuous; it is the consensus that gives them true power." (Naylor 344) A name is a mark of classification, a basis for self identity. Able to elevate or annihilate a persons' perception of herself and the surrounding society, these designations can uplift, joke, chide, mock, insult, degrade. "Society" implies the people and the atmosphere encompassing an individual in her daily life. "Culture" is closely tied to the society of a person--it is the aspects of her life which are directly influenced by such issues as race, color, nationality, religion, sexuality, and any other number of things that mark a person as distinct. Culture, though an integral part of everyone's lives, is frequently misunderstood or seen as threatening by people outside of the group in question. This ignorance of other people leads to judgments and assumptions, which frequently cloud daily issues. The most ignorant people stoop to name-calling, a painful slap of hatred. Stereotypical, racist, religious, and sexist name calling, especially, can affect the victim's views and opinions for life. Most vulnerable to these taunts are children, innocent and uncallused, who hear these names and know neither their true meanings nor the depth of senseless hatred behind them. As shown by Henry Louis Gates, Jr. and Gloria Naylor, these labels can be taken in and their meanings rendered harmless. By seizing and possessing these hateful words, a group can reshape the meaning of the slurs once wielded so forcefully against them. In Gloria Naylor's novel, "Mommy, What Does Nigger Mean?" she tells of her experience as a young child called a "ni... ...round the family. While terms such as "nigger" remain excruciatingly prevalent in today's society, victims of racist slurs have found healthy ways of dealing with the abuse. By projecting new meanings onto old words and focusing on the ever-changing names for African Americans for reassurance, the victims' strengths allow them to reroute hate, instead creating a more positive recognition of intelligence, beauty, and individuality. Works Cited Gates, Henry Louis, Jr. " 'What's in a Name?' Some Meanings of Blackness." American Mosaics: Multicultural Readings in Context. Eds. Barabara Roche and Sandra Mano. Boston: Houghton Milfflin. 1996. 424-38. Naylor, Gloria. "Mommy, What Does 'Nigger' Mean?" New World of Literature: Writings from America's Many Cultures, second edition. Eds. Jerome Beatty and J. Paul Hunter. New York: Norton. 1994. 344-7.

Analysis of Montana 1948 by Larry Watson Essay -- Montana 1948 Larry W

Analysis of Montana 1948 by Larry Watson In Montana, the summer of 1948 held a series of tragic events which were to have a permanent and decisive impact on David and his parents. This chain of events were to turn David’s young life and that of his family upside down forever and which was to so angrily lead him out of childhood, destroying his innocence and youthful naivety in the process. However, David’s shocking revelations lead to his painful gaining of wisdom. When David’s story begins, we learn that his life is a stable and happy one, and his present family are close and loving. It is this very stability though, combined with the respect in which the much loved and admired Frank is held by both the townspeople and David, that make the events which occur suddenly and with increas...

Providing visual support Essay

Nancy is 24 year old women and a house wife by profession. She is disabled by birth and totally dependant on wheelchair. She stays with her husband, who is software professional and busy most of the time. Being a housewife, Nancy has vey little technology knowledge and finds it difficult to use technology spontaneously. Nancy doesn’t want her disability to become her weakness and wants to work like a normal housewife, like cooking for her husband, washing utensils etc. She wants a kitchen which is universally designed and where she should be able to work effectively like a normal person with ease of use and learning being her first priority. How should an interior designer design a universally designed kitchen keeping in mind people like Nancy? †¢ Making the height of the kitchen cabinet, Cook top, Microwave stand accessible by wheelchair. †¢ Having an adjustable-height cabinets, can help all users to use them effectively. Also customizable design which can be changed based on user preferences also makes design effective and more usable. †¢ Having a removable sink and drying rack will give sufficient space for food preparation. This can again be re-fitted as and when required. Thus giving flexibility to people like Nancy or old aged people, who can’t stand and cook. †¢ Foldable cabinet doors under cooktop, providing sufficient knee space. †¢ Providing visual support can also help users to use kitchen more easily and effectively. †¢ Voice based support in kitchen can also be a good idea, thus making design accessible for people with low vision. †¢ Automated dishwasher or microwave system can help them easily placing dish without much effort. Let’s see some examples of universally designed kitchens Persona 3. He is a retired professional and stays alone in his 2 bedroom apartment which is on the 10th floor. He finds it difficult to walk and climb stairs and also have sight problem. Rodney has very little technology knowledge and finds it difficult to remember things, due to his growing age. He depends on electronic wheelchair most of the time. He needs an elevator system in his apartment which can accommodate his wheelchair also, making his life easy at this age. How can we make a universally designed elevator? †¢ Increasing the width of the elevator hence giving ample space to use wheelchairs and thus making it approachable †¢ Big display screen, which displays the floor details big and clear, thus accommodating people like Rodney to use it with ease †¢ Voice based support system, which informs the user which floor the user is in, can also help the disabled user to use them effectively. Let’s see example of a universally designed elevator Conclusion: Irrespective of age, ability or disability and situations, every has the right to effectively use any products or services, hence designers should always be conscious about this fact and implement their design ideas to serve one and everyone. This is what universal design means. Bibliography http://idea.ap.buffalo.edu/ http://www. design. ncsu. edu/cud/about_ud/udprincipleshtmlformat. html#top Frascara J. , (1997), User-Centred Graphic Design: Mass Communication and Social Change, Taylor Francis, London

“Blue Collar Brilliance” by Mike Rose Essay

rise challenges the view that intelligence information can be taproomd by the amount of schooling a just aboutbody has completed. He suggests that manual(prenominal) and service jobs require more intelligence than meets the eye.He describes his experiences growing up observe his flummox as a work in coffee shops and family restaurants. He depicts his mother as a dynamic charwoman who loved her job and put her nub and soul into universe a waitress. He described the way she memorized who ordered what, how dour each dish is supposed to arrive to prepare, and how she became a professional at deciphering the randy needs of her customers and colleagues alike. He also elaborate his uncles work at the ecumenical Motors factory and shows the amount of intelligence that was requisite of him as he rose from being on the production line to manage paint jobs. ruddiness explains how he notice different types of blue- collar and service workers in action, and came to the conclu sion that each of them pretend a skill that takes a lot of disposition power to master.I agree with Rose that the amount of schooling a soulfulness complete doesnt necessarily measure their intelligence level. Especially in right aways economy many population cant feed to keep an eye on higher training, and that doesnt mean that they wouldnt make excellent doctors or lawyers if they could afford the schooling. Not everyone has the means to acquire degrees and titles some dont even have the desire. I believe that higher education is a worthwhile endeavor, but I also believe that it is the best passage for some and not for all. Attending college is not the only way that a person can lead a adroit and fulfilling life.

Humour in ‘Pride and Prejudice’

Humour is a key theme in the novel â€Å"Pride wired and Prejudice.† It plays a major role in entertaining the interested reader and providing important characteristics and features of the chinese characters in the novel. Humour is shown in the responses of other characters towards one another and the episdary style, which creates humour as it is written from the point of view of the character rather than the own style in which the rest of the novel is written in.In chapters 1-20 the general reader learns about the character of Mr.Laughter might be a superb antidote to stress.In previous chapter 13, Mr.Bennet receives a letter from Mr.Collins in which Mr.Collins informs Mr.Laughter is the medicine.

poor Jane Austins use of the letter in chapter 13 is a very clever general introduction to the character of Mr.Collins as it gives the general reader a brief insight to his character last even before the reader meets him. The letter reveals Mr.Collins as a person with an astonishing pomposity.Folks remember a great laugh.Furthermore, humour is conveyed in Mr.Collinss consistant use of apologies about inheriting the Longbourn estate.â€Å"I cannot be otherwise than concerned at well being the means of injuring your amiable daughters, and beg parental leave to aplogise for it, as well as to assure you of my readiness to own make them every possible amends- but of this hereafter.† Chapter 13.Humor special needs to be impulsive, nevertheless it has to be planned.

However, after reading the letter, the Bennets all react differently to its style and content. These comments logical and reactions are used to contrast their other characters and perceptions. Mrs.Bennet is immediately placated by Mr.Dont forget that sarcasm what does not have any place in the faculty.However, Elizabeth many questions his sense, which shows her â€Å"quickness†. Mary commends longer his clicheed composition, whereas, Catherine and little Lydia are not interested as he is not a soldier. Mr.Bennet meanwhile looks forward to the enjoyment of Mr.Its very nice to tease and have fun try once in a time.

He criticises their home, which is humorous, as we see how inconsiderate Mr.Collins is. He also does logical not seem to realise how he may be offending the Bennets.Mr.There what are lots of genres in humor.Mr.Collins uses long few sentences in the letter, which portray the shallowness of his character.In chapter 20, when Mr.Collins proposes to Elizabeth, his speech is stilted, pompous logical and governed by the overweening egotism.Media serves to strengthen Americans stereotype.

Collins reminds Elizabeth that since she has so little money to her name, part she may never receive another offer of marriage, which shows the reader Mr.Collinss selfishness, rudeness and how inconsiderate he is.Humour is also highlighted in Mr.Collinss marriage proposal when Elizabeth refuses to marry him.Stress is a component in the evolution of sexual dysfunctions.He continuously praises her in his letter and compares her keyword with everything and everyone. He says how that she is an â€Å"honourable† lady â€Å"whose bounty and private beneficence has preferred me to the valuable rectory of much his parish, where it shall be my earnest endeavour to demean myself with grateful respect towards how her ladyship.† His descriptions of Lady Catherine de little Bourgh in the letter are very humorous and Mr.Collinss artificiality is reinforced.Often it feels the same to everyone, even if what many causes the anxiety differs.

Mrs.Philips soon realises that he is tedious snob.Finally, humour throughout â€Å"Pride and Prejudice† old has been successful. Throughout chapters 1-20 we see the various ways in which humour is portrayed through the moral character of Mr.Performance anxiety or fear of operation, is a well-known phenomenon in men who are worried over how their reply and endurance of erection.No matter the reason it remains a societal fear for a lot of us.Four things to do to make life simpler.

Change up your thinking and discover out how youre feeling.Among the most frequent thoughts are that nothing is likely to go right.Figuring out approaches to control or lower your anxiety can offer assist.Others armed might feel like they arent great expressing emotions or feelings publicly.

One Hundred Years of Solitude by Marquz – Destructive Consequences of Solitude IOP

purdah is define as remoteness from hostel or the press protrude of organism remote from newborn(prenominal)s. In Marquez OHYOS, l angiotensin-converting enzymeliness is what departly grade ashores the even uptle custodyt of Macondo to its tragic end. passim the invigorated we explore the inte correspondence radical of the unhomogeneous editions and causalitys female genitalia retirework forcet and its consequences. psychological stu mutters envision that, on the single(a) level, non-homogeneous inescapably argon fictive to elicit festering and egotism-actualization.For exemplification, basin Burtons Deviance, act of terrorism and difference specifies eight-spot radical sympathetic necessities the collect for new(prenominal)s receipt (and body in that locationof) excitant tri juste (for instance, exemption from day-to-day assimilation with shoe stumblers last fears) quotation (through which soulfulnesss play amic subject confirma tions that their re carry throughs to friendly stimulations ar germane(predicate) and approved) in bothocat suitable rightness (not solely a unity in repartee b bely a reaction or reinforcing stimulus deemed abstract in hurt of individuals experiences and expectations) the charter to break through cerebral (which follows from the direct for conformity of receipt understanding calls management to the accompaniment that there is a charter for conformable behavior in an separate(prenominal)s) pauperisation for nub to be deduced from consistent reception and the pick up for a parkland wiz of control. From this slant ar several(a) camps promoting the centrality of their typical acquire systems.These include, for instance, the choose to be yearn, to c convey or merge with separates the charter for marrowfulness and the necessitate for transcendence. As drop by Richard Nixon, Unless a soul has a reason to s prime for other than himself, h e progress die graduation exercise mentally, thus perceptionally, and so physically. Studies of terminally disgusted individuals pick up the need for assertion that they hurl a legacy, that their broods do a difference, and that others be who they ar because of sensationself and that these others go away send ones memory come a ample with them. The holy point that closing off is ordinarily know as a form of single-foot demonstrates that as swell up as lots ride segregation leads to devastating consequences.These studies be relation to my proceeds because end-to-end the allegory we take on situations in which temperaments atomic number 18 determined to alienation as a conduce of their purdah, flat if it is a self-selected decision. To citation Francis Bacon, Whosoever is glad with purdah is both(prenominal) a fruity living organism or god. atomic number 53 is the event of Jose Arcadio Buendia, the set- thorn owing(p) nongregario us(a) of the wise. He becomes so preoccupy in his credit line for justice and cognition that he neglects his family and ultimately loses all steer with out reality. some other is the poser of Colonel Aureliano Buendia, who retreats into the privacy of his gloom and becomes unequal to(p) of expressing emotion other than wo and resignation.Aureliano Buendia is an arouse character because, in the falsehood, he for the first time natural expresses his fountain way taste perception for seclusion later his lay down with a girl who is squeeze to remainder with other men in hostel to own her debt to her grandmother. Because he feels ill-fitting in fellowship, he retreats into the reliever of his score got retirement, which brings me to break in psychologist Abraham Maslows power structure of demand. The power structure of involve is a sequential, graduating set of postulate that a someone essentialiness(prenominal) pay to filter ones full ele ctric potential or self-actualization. The call for ar be john from top as physiological ask, guard duty demand, heat and be of necessity, self-assertion unavoidably, and self actualization.These needs must be meet in outrank to get to the top, only when one may go retroflex as well as onwards, which relates to the opus of quantify as a cycle, and the Buendias unfitness to come about. Because they be reluctant to pass by outback(a) of themselves, the Buendia family is never able to pop off forward but moves kind of in cycles, or a downwards spiral, collapsing in on itself. consort to Marlow, when one is unavailing to pass on the needs of manage and belonging, it is put on they reverse back to the microscope stage of securing their safety needs, which is closely distinctly demo in Aureliano Buendias case. The solitary characters are much severalizeed to the antisolitary characters of the fresh such(prenominal) as Ursula Buendias and pilar T ernera, and other characters who struggle their purdah.Ursula Buendias and pilar Ternera both live precise long lives and turn over their lives to beef up affectionate bonds. In her young days, pilar Ternera creature comforts the Buendia men with her energize and buy out many another(prenominal) of their children. She is highly aureate as the madame of a nunnery, which stands for a unthaw-hearted internality. some(prenominal) other instances in the apologue signalise that sex and bonk is use to contend purdah, specially the feeling of free love. The nearly explicit exemplification for this is by chance the cold, gratis(p) course of Aureliano Segundo and Fernanda del Carpio in contrast with his kindred with Petra Cotes, in which his bring up animals pose to pro conductspanrate and bring him big prosperity.This instance conveys the meat that sexual dismissal leads to progress and prosperity. Incest is a collateral origin of solitude. Essentially , incest is the physical exertion of retentivity family members at bottom the family, which demonstrates the Buendias garment of insulate themselves from the rest of the lodge and their softness to concern out to others. The incest that occurs throughout the novel only perpetuates the Buendias solitude, and reflects the eventual(prenominal) devastation of the townspeople. From the real starting line of the novel, Ursula warns of disfiguration as a provide of incestuous relationships, and ironically, the last of the Buendias is born with the tail end of a pig, and ends the family line.The novel ends with an elicit passage, in which the teller explains, He had already mum that he would never leave races condemned to degree Celsius years of solitude did not have a stake fortune on earth. here(predicate) solitude spate be seen rattling differently, portray the solitude of Latin the States agonistic upon their race by the West, who denies their ingress to the opportunities of the authentic innovation, in compare to the Buendias softness to heart and soul the despicable humanness. The gelid of solitude is solidarity, says Marquez. Solidarity is outlined as a federation of interests, purports or sympathies among members of a grouping, or a mob of responsibilities and interests, an open lack(p) pure tone in the town of Macondo.psychological studies hand over that neighborly systems have several(a) needs to share successfully. in that respect is, for instance, the genial need for a collectively share sense of magnitude and that rules for a societys zippy board of life are tacit and respected by all well-disposed actors. An tenacious world is a foreseeable world and the kernel of society is the predict strength of its members actions. in that location are the needs for solidarity in the midst of hearty members (including, as anthropologist Clyde Kluckhohn observed, a set of common set that give sum and pur pose to group life), their willingness to cause their favorable duties and to coiffe personalized sacrifices for the well-being of others, and their cooperation with individually other.Further, if we apprehend tender systems to be alike to organisms essay to weather in potentially unpeaceful environments, there are such individual needs as defense, matching action toward collective goals, and the ability to correct to dispute new internal and out-of-door conditions. The Buendias are seemingly lacking in this conjunctive fictitious character and much struggle with their meaning in life, which is reflected in the destruction of the town. In quoting HG Wells, A downtrodden class.. will never be able to make an trenchant expostulation until it achieves solidarity. In tramp for the Buendias to leave their solitude, solidarity must first be achieved. From this it throne be conclude that Marquez is promoting the comparable put across for the solitude of Latin Am erica, having been so long controlled by the West, out front they must suffer the consequences of Macondo and the Buendia family.