Technological Environment Analysis of Cathay Pacific Airways

Technological Environment Analysis of chinaware peaceful Airways Technological factors accept forces that create new technologies, creating new product and market opportunities. It is based on considerations as to whether the local market has sufficiently developed technologies to take overflowing advantage of the product. It should be noted that high technologies are required to tie full employment of the variety of promotional methods using alternative publicizing media such as television or websites. 3 1) Information engineering science of chinaware pacific 4mainland China Pacific has devoted to expert advancement only the time. By e-business, Cathay Pacific is using discipline applied science to better communications with customers, passengers, business partners and staff. It also offers online ticketing, check-in, and online flight schedule, which deliver the modifyd flight randomness to customers via email or on their mobile phones. Therefore, the information t echnology enhances operative efficiency and the customers enkindle enjoy flexible and reliable services.Besides, certain electronic devices must not be used on the aircraft at whatever time such as Bluetooth, Wi-Fi and remote controlled products nevertheless now customers merchantman use mobile data on the plane, which is called eXConnect. 4 It provides limited profit service to costumers. Moreover, its in-flight entertainment system offers video channels, audios, games and reading materials on accept system for First and Business class passengers. Cathay Pacific is wholly showing popular Cantonese television drama series onboard from last year.It bed attract new customers onto the plane to try the entertainment system onboard. The series, produced by leading local TV station Television Broadcasts Limited (TVB), merely enhance the entertainment selection available for passengers. To conclude, the information technology squeeze out improve internal and external communicati ons, raise revenue, cut service be and improve the quality of services. 2) Technological advancement on hold out soothsaying Weather change is one of the reasons that lead to increase cost of Cathay Pacific.It whitethorn causes damage of the fleet and intemperance of fuel because of the unpredictable temper change. Nowadays, airlines could move flight times to avoid storms since the technology of in-flight weather prognostic is getting more accurate continuously. The improvement of radar and other weather-sensing technology complements be lie with more accuracy then before. Not only for 7-day weather forecasting, it heap even sense that there is an airstream instantaneously. Therefore, the pilots foot specify the route of the airline to avoid unnecessary damage, and assure the passengers that it is safe on their trip. ) Energy Use of Cathay Pacific Energy uses is one of the expert factors. Cathay Pacific is affiliated to promoting environmental protection and limiting de gree Celsius emissions by investing in technology. Nowadays, the fleet of Cathay Pacific is fuel-efficient but flying unavoidably release carbon dioxide or other nursery gases into the atmosphere. Cathay Pacific has participated in a voluntary programme called fly Greener. 5 Passengers who want to take part in this programme may use cash to buy offset the carbon emissions of their flight.The online calculator go out calculate the quantity of carbon emission is released by the passengers trip. The passenger potty decide to pay for one flight only or submit out a lump sum contribution. It shows that Cathay Pacific obey the defiler pays principle to support environmental production. Moreover, those payments by passengers will be use to Fly Greener for the improvement of the local environment. Although it raises the cost for limiting carbon emissions, it can show its good image to public. 4) Waste managementSince Cathay Pacific is committed to promoting environment protection, so lid surplus management and disposal is one of the most(prenominal) significant issues in the environmental management of the airline industry. Some of wastes come from in-flight catering service. However, Cathay Pacific is trying to do recycling and remotion of waste management. For example, aluminum foils can be collected during nourishment get behind washing for recycling some of the food waste would pass to the waste disposal factory to reprocess for animal feeds. ) Promotion Cathay Pacific makes use of hi-tech promotional method by moving its inflight pickup from prints to pixels. 6 The monthly Discovery magazine is available as an iPad app and everyone can download it from Apples iTunes Store for free. Such an app features the same issue as the print edition, and it also includes embedded videos, high-resolution images. Those customers of Cathay Pacific can get the newsstands from their tablets and the content of magazine will automatically update each month.The customers are allowed to download the magazine onto their tablet to read in-flight. ratiocination of Technological Environment Analysis of Cathay Pacific Airways Some of technological factors are beneficial to the development of Cathay Pacific even it costs a large amount of expenditure. Cathay Pacific has made use of the technological factors on such aspects that include communication, weather forecasting, energy use, waste management and promotion. For communication, the information system is flexible and reliable in Cathay Pacific.It is effective to enhance the interaction between the customers and the company. The customers can get the information and check their schedule conveniently. Moreover, Cathay Pacific provides a safe and cozy trip for each flight. The accuracy of in-flight weather forecasting is keep improving. Cathay Pacific takes environmental and social responsibilities seriously. Limiting the emissions of greenhouse gas, recycling and reprocessing of food waste are its dai ly tasks. Moreover, it takes part in a long-term campaign called Fly Greener to support environmental protection.Technological environment changes might bring both positive and negative impact to the company. It alerts strategic managers to impending challenges and smart opportunities. The key to beneficial forecasting of technological advancement lies in accurately predicting future technological capabilities and their probable impacts. 2 Therefore, the technological factors that Cathay Pacific adopted bring opportunities and threats to the company. The entire operations of Cathay Pacific can run efficiently by adopting technological factors.